About Fort
Summary
Fort builds a wearable device for people focused on strength training and longevity. It automatically tracks reps, sets, and exercises using heart rate and motion data, replacing the manual logging that competing wearables require. It also monitors sleep and recovery, and pairs with an expert-designed training program to deliver actionable workout feedback.
Business model
$309 one-time preorder price per device
Go-to-market
Fort sells direct to consumers via its website, where shoppers can preorder the hardware; a waitlist captures demand ahead of shipment.
From the Y Combinator listing
Strength Tracking Wearable
Fort is a wearable that tracks strength training for people who care about longevity. Other wearables make you manually log every rep, set, and exercise, then provide unhelpful feedback or underestimate strength-related fatigue. We use heart rate and motion data to track your strength workouts for you, then provide thoughtful, actionable feedback that helps you achieve your goals.
Facts
- Consumer / Consumer -> Consumer Electronics
- 3
- Active
- Early
Founders (2)
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