Foresight
Foresight is a YC Spring 2026 (P26) company. Based in New York City, NY, USA. Team of 2.
About Foresight
Summary
Foresight builds AI-powered simulations of synthetic consumers to help CPG brands run market research before launch. Brand, marketing, and product teams use it to test pricing, packaging, messaging, and creative concepts against psychologically and demographically modeled target audiences. It replaces traditional consumer research methods: surveys, focus groups, and panel studies that take months and cost multiples more per insight.
Business model
Priced per test or as an enterprise subscription, with cost benchmarked against a claimed 25x reduction versus traditional per-insight research spend.
Go-to-market
CPG and consumer brand teams buy directly, with a self-serve flow that returns results in minutes; enterprise accounts get SOC 2 and GDPR-compliant data handling as a landing condition.
From the Y Combinator listing
Consumer simulations for CPG market research
Foresight builds AI-powered simulations of human behavior to help companies predict how people will think, react, and choose before making real-world decisions. It lets organizations test countless possible moves in advance, see how each one is likely to play out, and choose the strongest path forward.
Facts
- B2B / B2B -> Analytics
- New York City, NY, USA
- 2
- Active
- Early
Founders (2)
- Antoine Bertrand
- Eytan Rozenblum
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