About Booko
Summary
Booko builds dynamic pricing software for businesses that sell bookable time slots, such as fitness studios, medspas, golf simulators, and escape rooms. It connects to existing booking platforms, analyzes historical booking data to forecast which slots will go unfilled, and automatically adjusts prices and incentives before those slots become unsellable. This replaces manual, static pricing and the revenue lost when time slots expire empty.
Business model
A recurring software integration layered on top of existing booking systems.
Go-to-market
Booko targets operators of appointment- and session-based businesses and gets them live by plugging into platforms they already use, such as Mindbody and Mariana Tek, with no engineering work required; prospects start via a demo booking.
From the Y Combinator listing
Dynamically pricing the whole economy.
Booko helps businesses that sell bookable time slots make more money by dynamically pricing their time. Unlike physical inventory, unsold time slots disappear forever, yet most time-slot-based businesses still rely on static pricing. We integrate with existing booking systems to adjust prices and incentives based on historical utilization, availability, and demand. Early customers see ~20% revenue uplift by selling time that would have otherwise gone unsold.
Facts
- B2B / B2B
- 2
- Active
- Early
Founders (1)
- Arjun Saluja
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