Wildcard
Wildcard is a YC Winter 2025 (W25) company. Team of 2.
About Wildcard
Summary
Wildcard builds an optimization platform for e-commerce and retail brands that want their products recommended by AI shopping assistants such as ChatGPT, Gemini, and Perplexity. Brands connect their product catalog, then track SKU-level rankings across real buyer queries, identify why specific products are surfaced or skipped, and get a prioritized list of attribute fixes to improve both discovery and conversion. The platform replaces manual guesswork about AI recommendation logic with structured, prompt-level visibility and a concrete action roadmap.
Business model
A free audit entry point plus paid plans, with Pricing and Enterprise tiers listed on the site.
Go-to-market
E-commerce and retail brands, as well as agencies managing those brands, are the buyers; they can start immediately through a self-serve free audit before upgrading to a paid plan.
From the Y Combinator listing
Sell Products in ChatGPT Shopping
Wildcard is the infrastructure platform for e-commerce brands to succeed in ChatGPT and AI shopping. We give brands SKU-level visibility into how their products appear and perform inside AI assistants—showing when they surface, why they don’t, and how to fix product attributes to improve discovery and conversion. As AI shopping standardizes, Wildcard will help merchants activate next-generation experiences through the Agentic Commerce Protocol (ACP).
Facts
- B2B / B2B -> Engineering, Product and Design
- 2
- Active
- Early
Founders (1)
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