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Spine

Hiring

We run benefits, payroll & compliance for startups, for free

Fall 2026B2B / B2B -> Human ResourcesSan Francisco, CA, USA
Human Resources
Insurance
SMB

About

Spine runs benefits, payroll, and compliance for startups for free. We do the work by giving teams dedicated senior HR and benefits specialists who operate on top of their existing HRIS (Rippling, Deel, Gusto, ADP). We help companies find better-fit, more cost-effective health plans - reducing healthcare costs by around 15% on average - while running payroll, handling compliance, managing open enrollment, and supporting employees directly in Slack. 30+ startups already use Spine to lower healthcare costs and take hours of back-office work off their teams. Learn more at joinspine.ai

Public Company Profile

Summary

Spine runs benefits, payroll, compliance, and people ops for startups and mid-market companies, replacing both the traditional benefits broker and the PEO. Dedicated senior HR and benefits specialists operate directly inside a company's existing HRIS, whether Rippling, Gusto, Deel, or ADP, handling open enrollment, multi-state tax compliance, onboarding, and employee support. The work it displaces is the back-office HR burden that founders, finance teams, and chiefs of staff otherwise carry themselves.

GTM Strategy

Serves startups from first hire through Series A and scales up to 200-plus employee companies; teams start via a demo request, and Spine also acquires customers through a partner network of fractional HR practitioners, accountants, fractional CFOs, and venture capital firms managing portfolio benefits.

Business Model

Free for the core service, with revenue drawn from plan optimization and carrier relationships rather than direct fees to the employer.

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Founders (2)

Ece Cokar
Founder
Onur Kardesler
Founder/CEO

Details

Status
Active
Stage
Early
Regions
United States of America, America / Canada, Remote, Partly Remote