Pretty Instant
Pretty Instant is a YC Winter 2015 (W15) company. Based in Boston, MA, USA; Remote. Team of 3.
About Pretty Instant
Summary
Pretty Instant built a managed marketplace connecting brands and non-profits with vetted freelance photographers and videographers across the U.S. The platform handled end-to-end production: staffing, logistics, editing, and delivery for events, portraits, real estate, product, and food shoots. It replaced the fragmented work of sourcing, vetting, and coordinating independent photographers that marketing and events teams had previously managed themselves.
Business model
A fee charged per booking or project fulfilled through the marketplace.
Go-to-market
Brands and non-profits hired directly through the platform for one-off or recurring visual content needs, with Pretty Instant managing fulfillment through a network of 1099 contractor photographers and videographers.
From the Y Combinator listing
Inventor of the first roaming-photo booth + pro photography platform
Pretty Instant was a Y Combinator-backed marketplace for professional photography and videography in the U.S., active from 2012 to 2020. Acquired by Snappr in 2021, the company served over 3,500 brands and non-profits, handling logistics, staffing, editing, and delivery. It became a go-to solution for companies seeking streamlined visual content creation nationwide. They also invested the roaming photo-booth experience that instantly sent branded photos to guests and contact info to CRMs. Services included photography and videography for Events, Portraits, Real Estate, Product, Food, and more. Photographers were thoroughly vetted 1099 contractors, ensuring quality and reliability. Pretty Instant aimed to simplify hiring processes for businesses needing professional visual content.
Facts
- Consumer / Consumer -> Home and Personal
- Boston, MA, USA; Remote
- 3
- Acquired
- Early
Founders (4)
- Chase McAleese
- Chris Cave
- Douglas E. Rogers
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