Laurence
Laurence is a YC Winter 2026 (W26) company. Based in New York City, NY, USA. Team of 2.
About Laurence
Summary
Laurence runs Amazon advertising campaigns autonomously for brands, replacing the manual work of human ad managers who adjust bids and keywords by hand. It re-evaluates every keyword 24 times a day, reallocates budget to winning search terms in real time, and optimizes toward profit margins, customer acquisition cost, or lifetime value rather than surface metrics like ROAS. The system uses reinforcement learning and proprietary LLMs trained on the brand's existing ad copy.
Business model
Free to start, with a paid platform tier for ongoing autonomous ad management.
Go-to-market
B2B brands selling on Amazon are the buyers; they can start self-serve by entering a work email on the website.
From the Y Combinator listing
Autonomous performance marketing
Advertising today is like trading in the 1980s pits: archaic, manual, and iterative guesswork. Humans update bids and keywords using noisy, delayed data with fixed rules that both break at scale and ignore stochasticity. We've built quantitative systems that advertise the way modern hedge-funds trade markets: continuous decision-making under stochastic outcomes and explicit profit constraints. We use customers' existing ad copy and use reinforcement learning and train our own LLMs to run ads on autopilot, harvesting profits when we’re confident and borrowing signals from similar keywords when data is sparse. Starting with brands on Amazon, we are automating tens of millions in live ad spend, increasing gross sales while decreasing advertising cost of sales by 40%.
Facts
- B2B / B2B -> Analytics
- New York City, NY, USA
- 2
- Active
- Early
Founders (1)
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