Interstate Analytics
Interstate Analytics is a YC Winter 2016 (W16) company. Based in San Francisco, CA, USA. Team of 2.
About Interstate Analytics
Summary
Interstate Analytics built multi-touch attribution software for direct-to-consumer retail marketers. It pulled visit, conversion, and spend data from all channels into a single dashboard, applied attribution models across every consumer touchpoint, and synced marketing spend and conversion data across devices. The product replaced manual data wrangling, letting marketers act on accurate cross-channel performance data instead of assembling it.
Go-to-market
Customers included direct-to-consumer apparel brands such as Betabrand, Outdoor Voices, Everlane, and Jack Erwin, indicating a sales motion targeting growth-stage e-commerce companies.
From the Y Combinator listing
Multi-Touch Marketing Analytics
Interstate Analytics helps marketers make smarter decisions. The customers of the company are Betabrand, Outdoor Voices, EVERLANE, and JACK ERWIN. It pulls in its users’ visit, conversion, and spends data across all channels and centralizes it in a dashboard. It allows its users to spend less time wrangling data and more time acting on it. It applies attribution models to its users’ data that take into account all consumer touchpoints and makes better spend allocation decisions with accurate performance data. The company deterministically syncs marketing spends and conversion data across devices. Interstate Analytics was founded in 2015.
Facts
- B2B / B2B -> Analytics
- San Francisco, CA, USA
- 2
- Inactive
- Early
Founders (2)
- Amir Ghazvinian
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