FitFu
FitFu is a YC Winter 2011 (W11) company. Based in Ringwood, NJ, USA. Team of 2.
About FitFu
Summary
FitFu built a gamified fitness app for iPhone and iPod Touch that used the device's accelerometer to track body movement during workouts. It targeted everyday consumers looking to stay active without a gym or console, replacing passive self-tracking with a points-and-levels system tied to social progress. Friends could follow, cheer, and compare activity, making accountability a core part of the experience.
Go-to-market
FitFu targeted individual consumers directly through the App Store, with a self-serve model centered on downloading the app and connecting with friends inside the product.
From the Y Combinator listing
New projects
[FitFu is now closed. Here's the original description. It was one of the first gamified fitness apps] * Track your motion Using the accelerometer on your iPhone or iPod Touch, FitFu gives you feedback to help you keep going and reach your goals. * Celebrate progress with friends Friends are the key to sticking to your goals, so we've made FitFu social; whether you want to cheer them on, thank them for help or just compare your progress. * Discover a new way to stay motivated The more you and your friends are active, the higher your level and the higher your points. Unlock new content as you progress. * Stay active wherever, whenever No more being tied to a games console or a gym, now you can stay active wherever you are - be that your bedroom, your office, a hotel room or in the cabin of your Mississippi boat.
Facts
- Consumer / Consumer -> Home and Personal
- Ringwood, NJ, USA
- 2
- Inactive
- Early
Founders (2)
- Benjie Gillam
- Jof Arnold
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