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Bluesmart

Bluesmart is a YC Winter 2015 (W15) company. Based in New York, NY, USA. Team of 51.

  • IoT
  • Travel

About Bluesmart

GPAgent's own fund-neutral profile, written from public information. Updated Oct 4, 2026.

Summary

Bluesmart makes app-connected carry-on luggage for frequent travelers. The bag replaces manual tracking and manual locking with built-in features: a GPS locator, a remote-controlled lock, a battery charger, and a digital scale. Travelers get real-time location data and device charging without carrying separate accessories.

Business model

One-time purchase price per bag.

Go-to-market

Bluesmart sells direct to consumers, initially through a crowdfunding campaign on Indiegogo that converted backers into pre-order customers across more than 100 countries.

From the Y Combinator listing

How Bluesmart describes itself in Y Combinator's public directory. Original listing (opens in a new tab)

Bluesmart makes smart luggage powered by an app to empower people to…

Bluesmart is a global travel company that became famous for creating the world's first smart connected luggage. Its first product, the Bluesmart Carry-on, launched in October 2014 through Indiegogo and raised more than $2M in pre-orders from more than 10,000 backers in 120 countries worldwide. It was named "Top Innovative Product and Service"​ by Forbes Magazine, awarded "Best Travel Gear"​ by Fast Company and “Best of the Best"​ Red Dot Design Award. The company is backed by Y Combinator and other top Silicon Valley venture investors. Bluesmart is headquartered in New York with offices in Hong Kong, China and Argentina.

Facts

Industry
Consumer / Consumer -> Consumer Electronics
Location
New York, NY, USA
Team size
51
Status
Acquired
Stage
Growth

Founders (1)

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