BetterBasket
BetterBasket is a YC Winter 2024 (W24) company. Based in San Francisco, CA, USA. Team of 4.
About BetterBasket
Summary
BetterBasket builds an AI pricing platform for grocery retailers, covering everyday prices, promotional campaigns, and assortment decisions. Its AI agent, Athena, pulls in weekly competitive data, cost changes, and elasticity signals to recommend where to raise, lower, or hold each price, replacing the manual spreadsheet work that pricing and merchandising teams do today. Grocers get projected revenue and margin impact before any change goes live, and each completed cycle feeds the next round of decisions.
Business model
Subscription platform sold to grocery retailers
Go-to-market
Sold to grocery pricing and merchandising teams, with a sales-assisted motion anchored on expert consultations and outcome-focused case studies.
From the Y Combinator listing
The only all-in-one pricing system for grocers
BetterBasket helps grocers with pricing, powered by competitive data. Our founding team worked together at Uber Eats growing the dark store business in Asia to $100 million in revenue and making it profitable, and are now building BetterBasket to bring those learnings to all grocers.
Facts
- B2B / B2B -> Analytics
- San Francisco, CA, USA
- 4
- Active
- Early
Founders (2)
- Leon Zhang
- Vagelis Viskadouros
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