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Aura Vision

Aura Vision is a YC Winter 2019 (W19) company. Based in London, England, United Kingdom. Team of 10.

  • SaaS
  • IoT
  • Computer Vision

About Aura Vision

GPAgent's own fund-neutral profile, written from public information. Updated Oct 5, 2026.

Summary

Aura Vision builds in-store analytics software for physical retailers, turning existing security cameras into a measurement layer that tracks footfall, demographics, queue lengths, dwell time, heatmaps, and conversion. It replaces manual observation and guesswork that retail operations and strategy teams currently rely on to evaluate store performance. A plug-and-play hardware unit connects to the store's existing camera and internet networks, and a natural-language query tool lets teams pull answers without waiting on data teams.

Business model

SaaS subscription accessed after installing a plug-and-play hardware unit.

Go-to-market

Aura Vision sells to brick-and-mortar retailers through a sales-assisted motion, targeting operations and transformation leaders, with installation handled via a self-contained hardware appliance that avoids the need for new sensors or rewiring.

From the Y Combinator listing

How Aura Vision describes itself in Y Combinator's public directory. Original listing (opens in a new tab)

Visitor analytics for physical retail stores using existing security…

Aura Vision is like Google Analytics for physical stores. We help retailers make more sales by using their existing security cameras and our plug & play AI to better measure their customers and stores.

Facts

Industry
B2B / B2B -> Retail
Location
London, England, United Kingdom
Team size
10
Status
Active
Stage
Early

Founders (3)

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