Vereda
Vereda is an a16z speedrun SR006 company. Based in Rio Verde, Brazil. Team of 8, founded in 2025.
About Vereda
Summary
Vereda connects Brazilian farmers directly to agricultural input manufacturers, cutting out the distribution intermediaries that compress producer margins. A WhatsApp-native purchasing agent called Vera collects quotes from multiple suppliers simultaneously, structures the buying process from inquiry to payment, and is supported by on-the-ground field consultants who carry existing relationships in their regions. The product replaces a multi-layered reseller chain that adds cost at every step without adding supply.
Business model
Free to farmers; manufacturers pay to sell direct through the channel.
Go-to-market
Farmers initiate purchases via WhatsApp or through Vereda's regional field consultants, making adoption low-friction for a customer base already accustomed to messaging-based commerce.
Facts
- Commerce / Marketplaces / Food / AgTech
- Rio Verde, Brazil
- 8
- 2025
Founders (2)
- João Souza
- Pedro Galindo
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