snag
snag is in a16z speedrun SR006. Based in New York, United States of America. Team of 4, founded in 2025.
Facts
- New York, United States of America
- 4
- 2025
About snag
Summary
Snag is a New York-based marketplace for short-term and month-to-month rentals, targeting younger renters who currently navigate fragmented, informal channels such as social media groups and classified sites to find sublets. Founded in 2025 by repeat consumer founders Selin Sonmez and Niko Georgantas, the four-person team has built a platform that sits between short-stay vacation rentals and long-term apartment listings — a segment that has historically lacked structure and trust. Snag's core technology appears to use AI to automatically convert unstructured social posts into clean, standardized listings, and to match renters with suitable options in near real time. The platform has reportedly accumulated around 3,000 listings in New York City and processed approximately $6.5 million in monthly rental requests, growing roughly 40% month over month.
Business model
Snag likely generates revenue by taking a fee or commission on rental transactions facilitated through the marketplace, consistent with standard marketplace models. Its positioning around liquidity and trust — rather than premium pricing — suggests the platform competes on accessibility and speed rather than on a high-fee, full-service model.
Go-to-market
Snag targets Gen Z renters — students, young professionals, and mobile urban dwellers — who are already comfortable transacting informally online and are looking for flexible housing options. The buying motion is consumer-led and likely driven by word of mouth, social referrals, and organic discovery, given the demographic's reliance on peer networks. Geographic expansion appears to follow a city-by-city approach, with New York City as the primary launch market and additional cities such as Los Angeles, Boston, San Francisco, and Chicago listed on the platform.
Founders (2)
- Niko Georgantas
- Selin Sonmez
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