Saru
Saru is an a16z speedrun SR007 company. Based in New York, United States of America. Team of 2, founded in 2026.
About Saru
Summary
Saru builds AI brand concierges for consumer brands, replacing one-way SMS blast campaigns with two-way, personalized conversations over iMessage, Instagram, and other messaging channels. The agents carry the brand's voice and product catalog, answer real customer questions, and build evolving profiles of each buyer based on what they say, buy, and return for. Brands get a direct line to customer intent without engineering work or a new app.
Business model
Pilot-based entry via a booked demo, with ongoing conversational agent deployment for consumer brands.
Go-to-market
Consumer brands are the buyer; they onboard through a booked demo and go live in under 24 hours with no engineering required, making it a self-serve-leaning, sales-assisted motion.
Facts
- Consumer / Adtech / Marketing Tech
- New York, United States of America
- 2
- 2026
Founders (2)
- Amar Lathia
- Tarun Khasnavis
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