Rehearsals
Rehearsals is an a16z speedrun SR004 company. Based in New York, United States of America. Team of 7, founded in 2024.
About Rehearsals
Summary
Rehearsals builds a self-serve simulation platform that lets marketing and product teams test decisions against AI digital twins of real customers. Teams upload ad creatives, pricing concepts, or product flows and get predicted outcomes across thousands of parallel simulations in minutes. The platform replaces traditional research cycles: focus groups, surveys, and waiting weeks for customer feedback on pricing, messaging, churn, and launch strategy.
Business model
Self-serve access to a library of 50,000 existing consumer replicas, with the option to bring proprietary customer data.
Go-to-market
Marketing and product teams at companies sign up and run simulations directly through a self-serve onboarding flow, starting by speaking to a voice agent to configure their first Rehearsal.
Facts
- Adtech / Marketing Tech / AI Agents
- New York, United States of America
- 7
- 2024
Founders (2)
- David Schmetterling
- Liam Bolling
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