Adzap
Adzap is an a16z speedrun SR003 company. Based in Los Angeles, California, United States of America. Team of 5, founded in 2024.
About Adzap
Summary
Adzap builds a player acquisition and attribution platform for PC and console games, bringing performance marketing tooling to a segment that has lacked it while mobile advertising matured. It targets game publishers and studios that need to measure and optimize user acquisition outside of mobile storefronts, replacing manual, fragmented tracking with integrated performance data. The platform connects with Unity, Unreal Engine, and custom engines to run attribution natively within PC and console titles.
Go-to-market
Tier-1 game publishers are the primary buyers, reached through direct integration partnerships with major game engines, which embed Adzap's tooling into the development workflow from the start.
Facts
- Adtech / Marketing Tech / Gaming
- Los Angeles, California, United States of America
- 5
- 2024
Founders (2)
- Jules Baculard
- Mathias Salanon
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